Instead of paying in full, Tesla’s Autopilot will be accessible on a month-to-month basis.
Tesla is making a name for itself by popularizing a new automotive sales model: software upgrades. As we’ve already seen, technology permits an automobile to be upgraded without needing to visit a mechanic to replace any parts (and also hacking). Other options, such as implementing a subscription model, become available as a result of this. Tesla’s own app already hints to the company’s plans: the Autopilot technology will be available on a subscription basis.
Tesla’s Full Self-Driving is the hardware that has been included in the brand’s new models from April 2019. This supercomputer allows the car to have new Autopilot features, and Tesla has claimed that “complete autonomous driving” will be possible in the future. While that happens, Tesla activates the autopilot features for customers who purchase the pack for 7,500 euros (current price in Spain in the Tesla configurator when buying one of its cars).
For the Tesla to have “full autonomous driving capability,” a monthly payment is required.
Now, there may be some people who do not want to pay such a high premium for a car with autonomous driving capabilities. Elon Musk hinted at the introduction of a subscription plan in Tesla’s first fiscal quarter 2020 financial results announcement. It’s expected to debut later this year, with the first hints appearing on Tesla’s official smartphone app. When attempting to purchase the Full Self-Driving pack, a subscription option shows.
However, there appears to be no official statistics on how much it costs on a monthly basis. It’s also unclear which countries or markets it’ll target, or what functions it’ll provide. “It will still make sense to buy FSD as a full option,” Elon Musk says, “since in our opinion, buying FSD is an investment in the future.” In other words, the membership charge will almost certainly be higher in the long term than the cost of purchasing it outright.
Tesla’s entire autonomous driving capabilities bundle includes automatic highway driving, passing other cars, lane change, self-parking, and car delivery to the driver from the parking lot. They claim that it will soon be able to detect traffic lights and stop signs, as well as drive autonomously on city roads. In any event, it is not a completely autonomous vehicle because it does not reach the fifth level of autonomous driving.
As a result, the subscription may be more suited to people who wish to try out the FDS services for a limited time or who do not intend to keep the car for an extended amount of time. Of course, it should come as no surprise if the monthly fee exceeds 100 euros. Volvo is considering subscribing to the entire automobile in the meantime.